Messaging: SMS, MMS, and Instant Messaging

Short Messaging Service (SMS)

SMS enables short text messages to be quickly exchanged between PDA handhelds and other SMS-enabled devices (including cell phones and Blackberry RIM products) without adding email messages to an inbox. Industry analysts only expect a significant impact from MMS around 2003, when MMS-capable handsets appear in the mid- to-lower price range. Click here for savings!

An astounding 75 billion text messages were sent globally in Q1 2002, representing an increase of more than 50 per cent on the same period of 2001.

According to statistics from Cingular Wireless, SMS usage increased more than 450 per cent since last summer.

Reuters is reporting that based on Gartner Dataquest research, SMS message traffic will peak at around 168 million messages in 2003 with mobile messaging revenue moving to $22.3 billion in 2006 from $13.4 billion USD last year. The high growth comes mainly from the current expectations that MMS will be larger than SMS as mentioned by Per Lindblad, head of Ericsson's MMS unit, to Reuters. Lindblad added that MMS stood a much better chance of emulating the runaway success of SMS than WAP.

The true question becomes, what will occur with the billing revenue from SMS when MMS-capable handsets are able to send and receive Instant Messages that are only 5% of the cost of overhead than the SMS? Binary data is extremely efficient, which could relegate SMS to less and less. If this occurs, the revenue expected from MMS (GPRS 2.5G) may be offset by less SMS or voice revenue.

 

One of the things I tried to express to a company I worked at in 2000 was the specific value of the Instant Message, and how it was going to be a tremendous asset to the workplace. It somewhat succeeded, but I think these following numbers speak for themselves.

Corporate Instant Messaging Usage

End result - we pay less and less for communication. Wait until I mention that there are ways to combine the great Instant Messaging capabilities out there, with smart plain language searchability 'bots'. Now are you beginning to get the picture?

Ready to beam up, Captain Kirk? Check out this article